Main

Character
Books

Read for pleasure.

We're on the search for our first London location!
Think romance novels, snacks, and book clubs. Fall in love with your new community. 

Let’s talk books.

Stay in touch to hear more about our pop-up launch, book clubs, and events.

A digital illustration of a flower with pink petals, dark green center, yellow stem, and yellow leaves set against a black background.

Find your next passion.

From contemporary to romantasy to that spicy one with the dragons, we’re here with a shared love for the genre. We’re building out our online offerings, but treat yourself to a little merch while you’re here!

Enemies to Lovers Organic Corduroy Cap
£22.00
Romantasy Reader Organic Corduroy Cap
£22.00
Read for Pleasure Shopper
£25.00

Join us for a book club!

Starting in 2026, Main Character Books will be hosting a series of book clubs, online and in-person in London. Sign up for our newsletter to hear more!

Abstract illustration of yellow tulip flowers with green leaves and stems on a black background.

Frequently Asked Questions

  • Patience is a virtue that we are still working on. We’re looking for our first London location!  Once the contracts are finalized, we will announce it on our newsletter — sign up here! 

    You can also stay updated on all things Main Character on our Instagram @maincharacterbooks 

  • We work with partners that have a commitment to sustainability! Here’s a few ways that we provide conscientious products:

    • Orders are printed on demand: no leftover waste ending up in landfills

    • Products are made with organic or recycled materials where feasible

    • UK-based partners so that your products are printed close to home

    • Ink that is vegan, eco-friendly, and OEKO-TEX® approved - meaning the products are free from harmful chemicals

    • Plastic-free packaging to reduce the environmental burden of shipping

  • Once your order is placed, it is freshly printed or embroidered within 3-5 days. After that, you can choose how quickly your product arrives with our shipping options. When it is shipped, we’ll send you a tracking number.    

  • Fortunately, we are not a big retailer but that means our processes take about 7-10 business days from purchase to your door.   

    If you need a gift ASAP, you can purchase a gift card here. You can either forward the email to your very grateful recipient or print it out and pop it in a cheeky card to give in person.

  • ur shipping charges start at £3 and are based on weight, so it can depend on what you order. The charges and options will magically appear in your cart when you’re ready to check out. 

    Ordering more than £75 of merchandise? Your shipment is free! Your cart will automatically update so feel free to add that extra gift for your bookish friend.

  • We’re based in and shipping to the UK right now! Once we find partners in other countries that align with our ethos, we will expand our offerings. We’re looking at you, USA and Canada! 

    That said, if you need to ship outside the UK, please get in touch and we can give you a quote to make it happen.

  • Yes! Please do reach out to hello@maincharacterbooks.co.uk with specifics for special discounts.

  • Item description
  • We love readers and all our quirks We’re happy to discuss making your dream merchandise! Email us at hello@maincharacterbooks.co.uk with your romance merch whims and we can look into making them reality.

  • Main Character is brand new so we’re still getting our footing as a company and have plans to support organizations in the future. In their personal lives, the founders volunteer their time in their local communities.  Cassie uses her courtroom knowledge by supporting victims and witnesses of crimes at her local magistrate court. Allie uses her past comms career by supporting community organizations around progressive candidates. 

    From our accountants to our design team, we try to partner with women-led, family-owned, and local businesses.  Sustainability, inclusivity, and progressive values are important to us, and we look for the same values in those in our team. 

Contact Main Character

Main Character is the brainchild of our founders, Cassie and Allie, who found comfort and community in a romance book club during COVID. Since then, we’ve had children, moved countries, changed jobs, and worn too many (romance) hats. Main Character is a love letter to the community of romance-book loving people who have seen and supported us through it all.

We are lady-owned and embrace diversity and love in all its forms. We believe that books should be fun and enjoyable: if you like it, it’s the book for you! We don’t yuck someone else’s yum and think that everyone should read for pleasure.

Contact us at hello@maincharacterbooks.co.uk!

two women holding beers wearing ball caps at a pub